Mike Parker, Minster Cleaning Services Managing Director, comments, "I am preparing a few notes ahead of attending the Franchise conference at Warwick University."
"Having been approached to speak on a panel at this conference I am more excited than usual about attending. I will be talking about our use of direct marketing so I shall be touching on how we attempt to integrate this into other channels. "
"It may well turn out that someone raises the question about lead source allocation which is a fascinating debate in itself."
Mike continues, "The conference should be very worthwhile as it us an opportunity to check out a number of suppliers to franchise businesses that we currently do not use. I'm also just touching o the subject of Big data – a current hot topic. There us something exciting about speaking at the University where I studied for my MBA."