What is a franchise?
A business format franchise, as described by the bfa (British Franchise Association) is,
‘…… the granting of a licence by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trade mark/trade name of the franchisor and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.’
According to the bfa Natwest Franchise Survey 2018, there are over 1,000 franchise systems operating in the UK, which the survey categorises under the following broad categories:
- Hotel and Catering
- Store Retailing
- Personal Services
- Property Services
- Transport & Vehicle Services
- Business Communication Services
A multitude of sectors fall under each of these categories – in short the choice is vast!
What is a management franchise?
How much can I invest and what level of return am I looking for?
What are your strengths and weaknesses? What sort of business do you think you would be good at running?
What sort of business would you like to be running?
For example, do you want to run a business to business (B2B) franchise (e.g. an office and commercial cleaning franchise) or would you prefer a business to consumer (B2C) franchise (e.g. a fast food outlet).
Would you prefer a long established, stable sector or a developing sector? Similarly are you attracted to more well-known established brand names or newer, emerging brands?
Are you interested in a management franchise resale opportunity? A resale brings with it the comforts of an established track record, client base and income stream, albeit at a premium as you will be paying the purchase price for the business in addition to an initial licence fee. Alternatively are you up for the challenge of growing a greenfield / start-up site from scratch?
Research managing a franchise, the market and specific opportunities
The internet is an invaluable tool for researching different markets where you can access market research documents and visit organisational bodies for key information such as market size, growth potential, levels of competition, key influences and trends.
Be sure to visit the website of the British Franchise Association (bfa) – www.thebfa.org. The website provides a wealth of information on franchising in general plus profiles of all its members.
The bfa describe themselves on their website as follows:
“The British Franchise Association (bfa) is the voluntary self-regulatory body for the UK franchise sector. Franchise businesses must pass a standards-based accreditation before they can become a bfa member. The Association promotes ethical franchising practice in the UK and helps the industry develop credibility, influence and favourable circumstance for growth.”
Minster Cleaning is a full member of the bfa and has been for many years. The bfa lists profiles for all full, associate and provisional members on their website.
Once you have decided on an industry or industries in which you would like to operate and shortlisted your preferred franchise options, you will need to invest a significant amount of time researching each one. How well known is the brand name and what is its reputation? What are the potential returns on your investment? What initial and ongoing support and training does the franchisor offer? What would be a typical ‘day in the life’ for you in the business? How has the network grown? Have any businesses failed within the network? If so, what are the reasons for this?
It is really important that you spend time speaking with the franchisor including, ideally, key members of the support team across various business disciplines such as marketing, operations, finance and IT. Equally when assessing any franchise opportunity, speaking with current franchisees is highly recommended. We encourage prospective franchisees to speak with ANY of our current management franchisees and as many as they wish.
Seek external advice
When going through the decision making process and after you have arrived at a decision, you will need to seek specialist advice (banks, solicitors, franchise consultants etc). Please click the following link to see a full list and details of the British Franchise Association’s Affiliate Members:
It is vital that you engage the services of a franchise solicitor when reviewing any management franchise agreement.https://www.thebfa.org/affiliate-directory/