Our team of marketing professionals are passionate about your success
From your first day with us, the marketing team are here to support you in a variety of ways.
The Minster Cleaning website is managed centrally. We manage marketing strategies on your behalf to attract new business to your branch and increase brand awareness. Activities include, but are not limited to:
Search engine optimisation (SEO)
Online advertising (Pay Per Click)
Email marketing
Direct mail
Vertical sector advertising
Social media campaign management
We also help you make the most of local opportunities within your territory.
We will provide you with the tools you need to keep your customers happy and help increase their spend with you. Regular customer surveys mean that you can act on their feedback quickly and respond to any queries.
We also help you with your cleaner recruitment marketing. This includes a dedicated jobs website where you are able to promote any current vacancies.
We conduct regular branch marketing reviews with you. Our health check document, which was developed by our team, provides you with in-depth information about your marketing activity and results (including benchmarking) and suggestions to improve.
Paul Stairmand
Head of Marketing Paul is the Head of Marketing with an MBA in International Marketing and a BA (Hons) degree in European Business Administration and Modern Languages. Paul is responsible for new business development via on and offline multi-channel marketing activities, client retention and development, developing best practices and marketing initiatives to support the franchise recruitment process. Paul is also responsible for corporate identity. Paul has numerous years of sector experience working in B2B franchised environments. Paul joined Minster Cleaning in 2010. Paul is supported by Nikki, Marketing Manager, and Katy, Marketing Assistant.
Frequently Asked Questions
What marketing support will I receive to win new customers?
From email marketing to Google PPC ads to a fully optimised corporate website, the marketing department uses the latest practices and technology to generate leads for your franchise. We carry out ongoing marketing health checks to ensure that franchisees are getting best value from their marketing spend.
How could you support me with customer retention?
We will provide you with the tools and support to keep your customer churn to a minimum. For example, we manage customer feedback email surveys for branches to help them assess their customers’ satisfaction and loyalty. Branches use this feedback to fine-tune their service levels which, in turn, helps them retain their customers.
How are customers encouraged to spend more?
In order to generate incremental sales from customers, we ensure they are kept up-to-date with the full range of cleaning services that we offer. Our centrally managed email automation process keeps customers informed, with minimal input required from our franchise partners.
Can you help me with job advertising?
Job advertising comes under the marketing umbrella of support that you will receive. We have a dedicated jobs website and also use external websites to promote our job vacancies as widely as possible.
