Achieve success and security with
a Minster Management Franchise

Marketing Matters

Minster Logo

Minster Cleaning was established in 1982; it has been a full member of the British Franchise Association (bfa) since 1992 and was a 2021 bfa HSBC Franchisor of the Year bronze award winner. With so much experience of franchising and the commercial cleaning market, Minster Cleaning gives prospective franchise partners a rock-solid business model with considerable opportunities for growth.

With a network of over 40 branches throughout the UK, operating large, exclusive territories, group turnover is now well over £40million. Half of franchise partners are achieving sales in excess of £1million and our top branches over £2million.

Senior Marketing Manager Paul Stairmand and Marketing Manager Nikki Riddle provide the franchise network with support in winning new clients and retaining and generating increased sales from existing clients.

Paul says: “The majority of our new business is won via our website through centrally managed pay-per-click campaigns and ongoing search engine optimisation, direct mail and referrals from existing customers.

We use the Net Promoter Score (NPS) measurement to assess our customers’ satisfaction and loyalty and use the feedback to fine-tune our service levels. NPS is a key element of our customer care processes which help us to retain our customer base. Our brand values also help in this respect (reliable, consistent, trustworthy, flexible, friendly and great value).”

Nikki says: “In order to generate incremental sales from our customers, we ensure they are kept up-to-date with the full range of cleaning services that we offer. Our centrally managed email automation process keeps customers informed, with minimal input required from our franchise partners.”

Further support is available through national and regional meetings and via the branch network, where there is a healthy exchange of ideas and information.

Training and support have always been crucial to the success of Minster Cleaning franchise partners. As well as benefitting from a highly effective marketing strategy, support includes operational management, administration, bookkeeping and IT, and professional advice in the complex fields of employment law, health and safety and environmental legislation.

Minster Cleaning’s exceptionally large territories give enterprising franchise partners virtually unlimited scope for expansion and, as an essential business-to-business service with multi-sector appeal, office cleaning is less susceptible to fluctuations in the nation’s economy than most sectors. In fact, as a result of the pandemic, workplace cleaning has never been more important.

As one of the country’s most successful commercial cleaning franchises, Minster Cleaning offers prospective franchise partners with management experience, commercial acumen and strong communication skills a safe and secure future, whether they buy an established branch or choose a new area.

The majority of Minster Cleaning’s most recent franchise partners have joined through the purchase of an established branch. Buying an existing business has many advantages, including cashflow, customers and staff from day one. It can also provide evidence of what can and has been achieved, and it can show how the business is likely to perform in varying market conditions.

There are currently resales available in Devon, Essex and Nottingham at a fee of £10,000 plus vat in addition to the purchase price of the business.

New franchise opportunities include Cambridge, Doncaster, Durham, Guildford, Leicester, London, Middlesex, Peterborough and Swansea. Initial startup cost is £15,000 plus vat, which covers the licence fee, training, I.T. equipment and stationery. In addition, you will need a minimum £40,000 cash to fund a £5,000 marketing launch package and £35,000 working capital (plus personal drawings).

For new territories, Minster Cleaning charges a 0% royalty on monthly branch turnover for the first 12 months of trading*, which becomes 7% thereafter.

*Please visit for Terms and Conditions